Anne Luu

Chief Marketing Officer

Anne is a marketing leader with 20 years of experience spanning technology, hospitality, media, consumer goods with a specialisation in premium brands.

Before joining Vectec, Anne worked at LVMH where she headed up the group's spirits portfolio at Moët Hennessy Australia & New Zealand, and served as a global brand board member for some of the group’s most prestigious houses. Prior to this she held senior roles at Coca-Cola, Bacardi, and Pacific Brands. 

Anne believes effective brand building lies in the balance of art and science, combining creativity, insight, and commercial focus to create lasting impact and long-term growth. Anne holds a Bachelor of Commerce with  Economics and Marketing majors from the University of Sydney.